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David Fradin, President and CEO. Mr. Fradin began his career as a product manager with Hewlett Packard Corporation, followed by Product and Business Unit Manager with Apple Computer. Subsequently, he worked as Vice President of Docugraphix and President of DVP Technologies and President of Digital Enterprises Corporation, a leading computer and web based training developer with game themes. He has been President and CEO of AdCell Media since its formation. He is a life long gamer and holds a BS degree in engineering from The University of Michigan.

Kalani Streicher, Executive Vice President and Studio Creative Director. Prior to joining The Company in 2004, Mr. Streicher was the President of Ronin Entertainment, which he founded in 1994. Mr. Streicher started his career at LucasArts in 1988 and was an early member of the Lucasfilm Games group. Game sales revenue grew to over 25% of the company revenue during his tenure. As an Executive Producer, he was instrumental in transforming many of the Lucas properties such as Star Wars and Indiana Jones to some of the most successful video and console games ever produced, catapulting LucasArts to the forefront of the video and console game market. He holds an MS in Computer Science. He is recognized worldwide as one of the premiere game designers and studio managers.

Ron Murphy, Executive Vice President and CFO. Prior to co-founding The Company in 2003, Mr. Murphy was President of Ridgeview Financial Corp., a financial consulting and investment advisory company. Mr. Murphy was a co-founder and CFO of several very successful Silicon Valley high tech companies: Xidex, and Symantec. He also spent 6 years with the Canon Company of Japan as Director of Mergers and Acquisitions for the Copier and Printer Division of Canon. He is also an Adjunct Professor of Economics at Notre Dame de Namour University. He holds a BS in Economics and an MBA from Santa Clara University.

Jeff McHugh, Vice President of Technology. Jeff began his career at Simon and Schuster as a member of the core technology team developing their first eCommerce site. He later worked as a team leader for innovative technology companies in NYC that focused on the personalization and telephony market. His more recent experience includes developing a Hedge Fund trading system at Merrill Lynch. He graduated from the University of Hartford with a BA in English Writing.

Harry Gordon, Vice President, Sales. Mr. Gordon has over twenty-five years as a sales and marketing executive in several companies including, Computer Associates, Systech, SCO, and Dolch, and managed major corporate accounts such as HP, Dell, Intel, Siemens, and other global corporations. He further developed and implemented sales and marketing programs in the USA, Latin America, Pacific Rim and EMEA, and established strategic product marketing partners in China. In addition, he directed entry of two UK companies - Specialix, a hardware manufacturer, and Systems Designers, a software developer, into the US. His strengths include solid relationship building with direct, distribution, SI/VAR, and OEM channels in 41 countries as well as eight years in sales and country manager roles in Europe. Mr. Gordon has a BS in International Relations from Farrington University.

Mark Simmons, VP Market Development. Mark Simmons has specialized in growing businesses for over 20 years. He has won numerous advertising and marketing awards for top readership, sales, market share gains and sales growth. Prior to AdCell Media, Mr. Simmons headed the Northern California Region for Y2Marketing, the 28th fastest growing private US company according to Inc. Magazine. At last count, Mr. Simmons has consulted with over 900 businesses and has produced hundreds of millions of dollars of additional sales for his clients. Prior to Y2Marketing, he was a successful corporate executive at both Sony and Xerox. Mark has led or been a key executive in creating 3 successful startup divisions. He holds degrees in both Business and Electrical Engineering. 

Gail James, VP Marketing. Gail James is a Senior Executive with global marketing, sales and general management experience (US, Canada, Japan, Europe, and Russia). He is an accomplished strategist who identifies and capitalizes on new opportunities while maximizing competitive advantages. Gail has proven expertise in bringing products and services to market, from concept through launch. He is a published industry expert and has been a featured speaker at computer conferences and national technology training seminars, and a Guest Lecturer at University of San Francisco and San Jose State University.His professional experience includes: CEO of two Silicon Valley software development startups, Board Member of a large Japanese Network Developer & Distributor, VP Sales & Marketing for a pioneering PC company, and Division VP and General Manager of a $100 billion conglomerate. His holds an MS, Physics, Purdue University. BS, with honors, Applied Math/Physics, Ball State University. He also held a 12 degrees-of-freedom air-to-air combat flight simulator patent.

Advisory Board

Webb Green CEO and Ad Agency Strategist, TRD Frameworks. For the past 30 years, Webb Green and his company TRD Frameworks have been the go-to-team for custom marketing research for over 300 national and international advertisers and advertising agencies including some of the most powerful multinational brands. Mr. Green gained his research experience while employed in senior positions at Foote, Cone and Belding; Ogilvy and Mather; DArcy, MacManus and Masius/Benton and Bowles; and Del Monte Corporation. During his 37 years in the field, he has worked on new product research for Microsoft Corporation, Clorox Company, Levi Strauss and Co., Seagram Distillers Company, ConAgra Corporation, LandO Lakes, Starbucks Coffee Company, Monsanto Enviro-Chem Systems, DuPont, Tree Top, McCormick-Shilling, and Coca-Cola. Most recently, a senior member of his firm was responsible for conducting all primary research for Xbox while serving as an ad-hoc research manager for Microsoft. In addition, his firm has conducted strategic research projects for Sony and Nintendo (hardware and games).