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App/Game Sponsor. This is the opening splash screen displayed while the software is loading. This can be, for example, a logo or text along with a bit of music. Users will see this once every time the application is started or the game is played.

Message Ad. Within the context of the application or game, the user is told they have a message and invited to read it. The presentation is similar to a cell phone notification of a text message or e-mail being received. When selected, a text message is displayed with the ad content.

Infusion Billboard/Banner Placement. During game play, the sponsor's logo and/or positioning statement is displayed. Players will see this ad one to three times per game played. Each game lasts about 2-3 minutes.

In-Game Immersion. The most powerful form of in-phone advertising is immersion. This occurs when the user has to interact with the sponsor's product. For example, the picking of the sponsor's product to improve performance in a game will require the player to learn something about the product. This will happen at least once per game play and has three times the impact of static ads.

 Trek's StumpJumper gets you there in record time!

Crash Sponsor. The nature of the extreme sports play will result in mind blowing crashes, which in a humorous mode, could be appropriately sponsored. Assuming a player crashes, and they all will, this ad will be seen at least once per game play.

Other types of Ad-insertion include Power-Up, High Score (for games) and Closing Sponsors