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Selected 2005 Mobile Game Advertising news releases
Wall Street Transcript, David Wanetick, Managing Director. Predicts "advergaming" revenue to reach $4 billion over next three years, thanks to rising development costs. "Advergaming is clearly on a rapid growth trajectory, as it is projected to generate $4 billion in revenues by the end of 2008."
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US-based Massive Inc,- Nov 2005. The leading video game advertising network, says that in-game advertising provides a meaningful new revenue stream by tapping into the $19 billion that advertisers spend each year to reach the 20 million men between the ages of 18 and 34, who are increasingly turning to Xboxes and PlayStations than watching prime-time television globally.Massive, which surfaced earlier this year and boasts $17.5 million in venture capital…
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Double Fusion,- Nov 2005. a San Francisco-based in-game marketing company that recently closed its own $10 million round of financing –
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Nielsen Entertainment -[In-game] advertisers are expected to net a whopping $562 million into the market globally by 2009, according to industry estimates. -- The spectrum of brands adopting in-game advertising includes auto manufacturers, sports goods, consumer electronics, and soda brands, luxury brands like Tag Heuer and Lacoste and the repertoire will only swell. According to Grant Johnson, VP at Nielsen Interactive, Advertisers are increasingly concerned about losing high potential consumers to emerging forms of entertainment.
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RCR NEWS - Colin Gibbs, Nov. 23, 2005. The hottest trend in video games has nothing to do with 3-D graphics, big-brand tie-ins or real-time multiplayer. It's advertising. And it's coming to mobile gaming.
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Nielsen Interactive Entertainment- Nov 2005. A recent study found that 50 percent of gamers said in-game ads make games more realistic, while only 21 percent disagreed.
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