AdCell Media’s Mobile Ad-insertion Technology Used for Wireless Workouts at Amp’d Mobile

Wireless Workout© For Cell Phones Is The First Advertising Supported Cell Phone Fitness Training Video

Los Angeles, CA (August 4, 2006) – Amp'd Mobile, the first fully integrated mobile entertainment company, today announced it has incorporated AdCell Media’s Mobile Ad-insertion Technology to deliver Wireless Workout fitness videos directly to the handsets of Amp’d Mobile subscribers. Wireless Workout will be released by Amp’d Mobile in the late summer. The subscription for this service includes dietary advice, written instructions and a set of video clips covering more than 20 different exercises.

“Amp’d Mobile continually strives to be an innovator in delivering wireless content to consumers, and with AdCell Media’s technology enabling Wireless Workouts on Amp’d Mobile, we will launch a new category that has yet to truly be explored in the world of mobile media,” says Seth Cummings, Senior VP of Content for Amp’d Mobile, “We are pleased to offer our subscribers video-based personal training for them to utilize anywhere they like working out, and for them to discover another innovative way of using their Amp’d Mobile phone.”

“It’s great to be able to offer fitness advice and exercise video clips on cell phones. And because Wireless Workout includes our Mobile Ad-In Technology, advertisers will be able to place high impact ads in appropriate context with the exercises.” says David Fradin, President of AdCell Media. “Amp’d Wireless Workout is the first video to use the third generation of our Ad-In technology.”

AdCell Media, The Matchmaker for Cell Phone Advertising, makes it fast simple and easy for advertisers, publishers, and carriers to deliver ad-supported mobile content to consumers. To learn more go to www.adcellmedia.com

About Amp’d Mobile

Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting that demographic. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the “mobile graduate” and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com.