August 23, 2006 Maui, Hawaii. Through the Zingy Distribution Agreement, MauiGames Studio Releases Hawaii Themed Cell Phone Wallpaper from Three Leading Hawaii Professional Photographers. MauiGames Studio, the leader in innovative and high quality cell phone content, announced today twenty-seven outstanding Hawaiian wallpaper images created by three of the island's best known professional photographers. The Hawaii Photographers are Kerry Oda who specializes in Kauai scenes, Ron Dahlquist who specializes in Maui scenes, and Cory Lum who reveals his artist talent throughout the islands. For full story

August 14, 2006 - Maui, Hawaii, – Hawaii Golf Classics™, The World's First 100% Advertising Supported Cell Phone Game Is Announced By MauiGames Studio.

MauiGames Studio, the leader in innovative and high quality cell phone games, announced today Hawaii Golf Classics, the first cell phone game that is 100% advertising supported and free to consumers. The game is available today for free play on a PC and later this summer, consumers will be able to download this state-of-the-art game to their cell phone free of charge. Consumers will also enjoy playing golf on their cell phone using the actual layout of a series of famous PGA and Champions Tour golf courses. Kaanapali Golf Courses' Tournament North Course on Maui will be the first in a series of courses utilized in the "Hawaii Golf Classics™" game. For full story

July 21, 2006 - Los Angeles, CA. Amp'd Wireless Uses AdCell Media's Mobile Ad-insertion Technology. Another Mobile Content Industry First: Wireless Workout For Cell Phones Is The World's First Advertising Supported Cell Phone Fitness Training Video. "It's great to be able to offer fitness advice and exercise video clips on cell phones. And because Wireless Workout includes our Mobile Ad-In Technology, advertisers will be able to insert unobtrusive ads into each video without interrupting the training." says David Fradin, President of AdCell Media. "We are pretty excited abut this, since Wireless Workout is the first video to use release 3.0 of our Ad-In SDK and we know the Amp'd Mobile network will provide excellent exposure for our technology." For full story

July 6, 2006 - San Jose, CA. AdCell Media Releases Mobile Ad-Insertion Technology ver 3.0. Cell Phone Advertising Just Got a Whole Lot Easier. – Another mobile advertising industry first from AdCell Media, the first company to deliver ads into mobile content back in 2004. AdCell Media announced today the release of its third generation Mobile Ad-Insertion Technology. This includes the client side Ad-In SDK 3.0 and the Internet/WAP side Ad-In Server 3.0 For full story

May 25, 2006, Wall Street Journal. In a sign that the nascent market for advertising on cellphones is gaining momentum, Microsoft Corp.'s MSN unit is in talks to acquire Third Screen Media, whose clients include USA Today and The Weather Channel, would give MSN immediate access to technology that serves up ads on cellphones, as well as a network of relationships with leading advertisers. For full story

May 25, 2006 - LOS ANGELES--(BUSINESS WIRE). Capcom(R) Entertainment to Acquire Mobile Game Publisher and Developer Cosmic Infinity Inc. This strategic acquisition augments Capcom Entertainment's pool of outstanding development talent and further strengthens their relationships with leading wireless carriers. Additionally, Cosmic Infinity holds several mainstream entertainment licenses, including North American mobile rights for "Who Wants To Be A Millionaire(C)," a perennial top selling title on many wireless carriers around the world. For full story

May 12, 2006 - Microsoft announced earlier this month it plans to acquire Massive, a startup whose technology makes it possible to put advertisements in video games. The company will help Microsoft deliver ads across its online services, including Xbox live and MSN games. Moves like that underscore what industry analysts have known for a while: there is a lot of money to be made in the in-game advertising business. According to Yankee Group, the in-game advertising market will hit $732 million by 2010. Just last year, the market was a mere $56 million, up from $34 million in 2004.

At this week's 2006 Electronics Entertainment Expo in Los Angeles, RedHerring.com caught up with Justin Townsend, CEO of independent in-game advertising provider IGA Worldwide. We asked him about the effects of Microsoft's acquisition on the industry, how his company is doing, and the future of in-game ads.For full story

May 9, 2006 SAN FRANCISCO --(Business Wire)-- Rapid Growth in Mobile Game Market. Mobile Game Market is Growing Rapidly with Purchases Soaring 53 Percent During Q1 2006, According to Telephia. For full story

January 14, 2006, - (The Economic Times) -. The In-Game Advertising Business set to grow into a $3 billion. You've got to believe this - gamers actually enjoy advertising in game play and this is why in-game advertising is becoming popular by the day. In fact, industry experts feel that the real-time in-game advertising business is set to grow into a $3-billion-plus global market by 2010. For full story

For Selected 2005 Mobile Game Advertising news releases