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About Us


AdCell Media is managed by a team of senior executives from electronic gaming and Silicon Valley high tech companies. They have a broad experience in starting, managing, and growing businesses. The team is uniquely qualified to run a successful business in a highly competitive market place.






David Fradin
David Fradin
President & CEO.
Mr. Fradin began his career as a product manager with Hewlett Packard Corporation, followed by Product and Business Unit Manager with Apple Computer. Subsequently, he worked as Vice President of Docugraphix and President of DVP Technologies and President of Digital Enterprises Corporation, a leading computer and web based training developer with game themes. He has been President and CEO of AdCell Media since its formation. He is a life long gamer and holds a BS degree in engineering from The University of Michigan.

Ron Murphy
Ron Murphy
Executive Vice President & CFO.
Prior to co-founding The Company in 2003, Mr. Murphy was President of Ridgeview Financial Corp., a financial consulting and investment advisory company. Mr. Murphy was a co-founder and CFO of several very successful Silicon Valley high tech companies: Xidex, and Symantec. He also spent 6 years with the Canon Company of Japan as Director of Mergers and Acquisitions for the Copier and Printer Division of Canon. He is also an Adjunct Professor of Economics at Notre Dame de Namour University. He holds a BS in Economics and an MBA from Santa Clara University.
Harry Gordon

Harry Gordon
Vice President, Sales.
Mr. Gordon has over twenty-five years as a sales and marketing executive in several companies including, Computer Associates, Systech, SCO, and Dolch, and managed major corporate accounts such as HP, Dell, Intel, Siemens, and other global corporations. He further developed and implemented sales and marketing programs in the USA, Latin America, Pacific Rim and EMEA, and established strategic product marketing partners in China. In addition, he directed entry of two UK companies -Specialix, a hardware manufacturer, and Systems Designers, a software developer, into the US. His strengths include solid relationship building with direct, distribution, SI/VAR, and OEM channels in 41 countries as well as eight years in sales and country manager roles in Europe. Mr. Gordon has a BS in International Relations from Farrington University.
Mark Simmons
Mark Simmons
VP Market Development.
Mark Simmons has specialized in growing businesses for over 20 years. He has won numerous advertising and marketing awards for top readership, sales, market share gains and sales growth. Prior to AdCell Media, Mr. Simmons headed the Northern California Region for Y2Marketing, the 28th fastest growing private US company according to Inc. Magazine. At last count, Mr. Simmons has consulted with over 900 businesses and has produced hundreds of millions of dollars of additional sales for his clients. Prior to Y2Marketing, he was a successful corporate executive at both Sony and Xerox. Mark has led or been a key executive in creating 3 successful startup divisions. He holds degrees in both Business and Electrical Engineering.
Gail James
Gail James
VP Marketing.
Gail James is a Senior Executive with global marketing, sales and general management experience (US, Canada, Japan, Europe, and Russia). He is an accomplished strategist who identifies and capitalizes on new opportunities while maximizing competitive advantages. Gail has proven expertise in bringing products and services to market, from concept through launch. He is a published industry expert and has been a featured speaker at computer conferences and national technology training seminars, and a Guest Lecturer at University of San Francisco and San Jose State University.His professional experience includes: CEO of two Silicon Valley software development startups, Board Member of a large Japanese Network Developer & Distributor, VP Sales & Marketing for a pioneering PC company, and Division VP and General Manager of a $100 billion conglomerate. His holds an MS, Physics, Purdue University. BS, with honors, Applied Math/Physics, Ball State University. He also held a 12 degrees-of-freedom air-to-air combat flight simulator patent.

Thomas Djafari
Thomas Djafari
After spending over 15 years in the video game industry, working for companies such as Time Warner, Activision, Konami, Electronic Arts, 3DO and Sega, Thomas joined the rank of Adcell Media to share his experience of project development at the forefront of technology.
Sibylle Roessler
Sibylle Roessler
She studied optometry in Germany, but after obtaining the degree, she deciced to follow a carreer in Arts. Her livelong passion for painting combined with her experience with computers naturally led her to Web Design. Adcell Media became the right place to prove that solid technology can always be complimented by good art.
Advisory Board
Webb Green
CEO & Ad Agency Strategist, TRD Frameworks.
For the past 30 years, Webb Green and his company TRD Frameworks have been the go-to-team for custom marketing research for over 300 national and international advertisers and advertising agencies including some of the most powerful multinational brands. Mr. Green gained his research experience while employed in senior positions at Foote, Cone and Belding; Ogilvy and Mather; DArcy, MacManus and Masius/Benton and Bowles; and Del Monte Corporation. During his 37 years in the field, he has worked on new product research for Microsoft Corporation, Clorox Company, Levi Strauss and Co., Seagram Distillers Company, ConAgra Corporation, LandO Lakes, Starbucks Coffee Company, Monsanto Enviro-Chem Systems, DuPont, Tree Top, McCormick-Shilling, and Coca-Cola. Most recently, a senior member of his firm was responsible for conducting all primary research for Xbox while serving as an ad-hoc research manager for Microsoft. In addition, his firm has conducted strategic research projects for Sony and Nintendo (hardware and software).

Advisory Board
Steve Hayden
Vice-Chairman Ogilvy & Mather Worldwide.
Steve Hayden has created some of the most effective and enduring advertising of our time. He launched his career in Detroit as a copywriter on the General Motors corporate account. When he returned to his native California (he is a graduate of USC), he divided his attention between advertising and TV scriptwriting (for Welcome Back, Kotter), eventually focusing on advertising. After honing his craft at a number of agencies on a variety of accounts, Steve was recruited to Chiat-Day where he and Lee Clow made advertising history as co-creators of the breakthrough "1984" Orwellian take-off campaign for Apple. In 1986, Steve moved to BBDO to become the Chairman/CEO of West Coast operations. In addition to helping Apple achieve the highest market share in the company's history, Steve tripled the size of the agency. In 1994, Ogilvy asked Steve to join the agency in a newly created role: the ultimate "Brand Steward" for the IBM global account. While leading IBM's advertising renaissance and global brand renewal, Steve played a key role with other Ogilvy clients including American Express, Kodak, Motorola, Dove, Cisco and SAP, in addition to participating in many new business development efforts. These contributions earned him awards and recognition for the company. In 2002 Ogilvy was named AdAge's Agency of the Year. As a member of Ogilvy's Worldwide Board and leader of the IBM account, Steve was instrumental in the company's engagement with digital technologies and the Internet, setting the scene for a revitalized OgilvyOne to take a leadership role in interactive media. He was an early and vigorous proponent of integrated communications, helping to transform Ogilvy's brand-focused business platform into a broader offering - 360 Degree Brand Stewardship® In 2001, Steve was promoted to Vice Chairmanof Ogilvy & Mather Worldwide to act as Shelly Lazarus' partner in service to global brands becoming the company's highest-ranking creative leader since David Ogilvy himself.




latest news

12/08/2006
Los Angeles, CA. Amp'd Wireless Uses AdCell Media's Mobile Ad-insertion Technology. Another Mobile Content Industry First: Wireless Workout For Cell Phones Is The World's First Advertising Supported Cell Phone Fitness Training Video.

10/08/2006
San Jose, CA. AdCell Media Releases Mobile Ad-Insertion Technology ver 3.0. Cell Phone Advertising Just Got a Whole Lot Easier.

06/07/2006
AdCell launches enhanced mobile advertising technology platform. Java, Brew and WAP support now available to advertisers and developers. Mobile advertising technology provider AdCell Media has announced the launch of its third generation of wireless advertising insertion technology, which is designed to let advertisers launch a targeted campaign within as little as 30 days.

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